Is the Aroma rice cooker reset really just an unplug cycle?

yeah that's the one. It's a curie point magnet, when the rice reaches around 100C the magnetic switch loses its grip on the metal and the spring snaps the relay open. It wears out after 40 years of repeated spring action and arcing at the metal contacts. Classic failure.

curie point magnet on a rice cooker is the kind of trivia I came here for